Paul Rand is an American graphic designer. He was born on August 15, 1914. He lived in Peretz Rosenbaum, in Brooklyn, New York. Growing up in America at that time and with his strict upbringing, he hadn’t much of a chance to follow his creative urge. With virtually no avenues for him to follow, he found creative outlets where he could – painting signs for his father’s store and doing work for his schools special events. A career in art was certainly not viewed as one that could support a family and not one a Jewish family, especially an Orthodox one in post-World War l America would encourage. Considering the rampant anti-Semitism of the time, such careers were unheard of.